Fortis fun

3 10 2008
Here today. Where tomorrow? (original)

Here today. Where tomorrow? (original)

The Belgian-Dutch bank Fortis was running a large advertising campaign since June. The image of a little guy walking on a curve was accompanied by the slogans “Life is a curve. Where are you on it?” and “Here today. Where tomorrow?”.

Live is a curve. (original)

Live is a curve. (original)

But this week, Fortis decided to put the campaign on hold. The reason for this decision is the large amount of parodies that are circulating on the internet, inspired by the difficult financial situation Fortis is in. These parodies have slogans like “Here today. Gone tomorrow?” and images that look a bit like a diagram of the Fortis stock price…

Life is a curve (parody)

Life is a curve (parody)